Lost Revenue Calculator

How We Calculate Your Lost Revenue

This calculator uses a straightforward formula based on your actual business numbers. We take the number of calls you receive each week, multiply by your missed call rate, then apply your typical customer conversion rate and average job value. The result is a conservative estimate of revenue walking out the door every time a call goes unanswered.

The numbers are often shocking, but they hold up. Industry research consistently shows that 85% of callers who reach voicemail will not call back, and 75% of consumers say they are unlikely to do business with a company they cannot reach by phone. When a potential customer calls and nobody answers, the overwhelming majority move on to the next business on their list. For a deeper look at these statistics and what they mean for your bottom line, read our full breakdown on missed call revenue loss.

The good news is that this is one of the most fixable problems in business. An AI answering service picks up every call, 24 hours a day, 7 days a week. No busy signals, no voicemail, no lost customers. The revenue you see in the calculator above is revenue you can start recovering immediately.